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Why is IKEA cutting product prices? | In The Studio

Mr Malcolm Pruys, Retail Director, IKEA Malaysia

Morning Run · The Breakfast Grille · 13 Sept 2024 · 30 mins listen

IKEA Malaysia retail director Malcolm Pruys answers:

•? Whether IKEA is too expensive for the B40

•? Why IKEA isn't a throwaway brand

•? How the company addressed its labour policy controversy

Watch the full interview on BFM’s YouTube channel or via the link in our bio!

The Breakfast Grille is powered by U Business. Malaysia’s No.1 5G Network. 5G makes business sense.

Produced by:

Erin Kok,Moh Heng Ying,Shawn Tanis

Presented by:

Shazana Mokhtar

Categories:

Corporates

Tags:

home,furniture,ikea,ikea malaysia

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Why is IKEA cutting product prices? | In The Studio

Mr Malcolm Pruys, Retail Director, IKEA Malaysia

Morning Run · The Breakfast Grille · 13 Sept 2024 · 30 mins listen

IKEA Malaysia retail director Malcolm Pruys answers:

•? Whether IKEA is too expensive for the B40

•? Why IKEA isn't a throwaway brand

•? How the company addressed its labour policy controversy

Watch the full interview on BFM’s YouTube channel or via the link in our bio!

The Breakfast Grille is powered by U Business. Malaysia’s No.1 5G Network. 5G makes business sense.

Produced by:

Erin Kok,Moh Heng Ying,Shawn Tanis

Presented by:

Shazana Mokhtar

Categories:

Corporates

Tags:

home,furniture,ikea,ikea malaysia

Related Content

Open For Business · 18 Oct 2024 · 30 mins

Luxury Sofas, Local Craft

Howard Obbard, Co-Founder and Director, Furniture and Choice Malaysia

Top 5 At 5 · 8 Oct 2024 · 43 mins

Top 5 at 5: Do Some Sentences Go Too Far?

Charles Hector, Human Rights Activist and Coordinator, Malaysians Against Death Penalty and Torture (MADPET)

Top 5 At 5 · 1 Oct 2024 · 42 mins

Top 5 at 5: Is Malaysia's RM2.3 Billion War on Drugs Worth It?

Palani Narayanan, Director, Drug Policy Program Malaysia

Talkback · 26 Sept 2024 · 1 hour 15 mins

Be The Master of The Clutter

The Breakfast Grille · 13 Sept 2024 · 21 mins

LH Plus Prepares For Next Phase Of Growth

Callum Chen, President, Malaysian Consortium of Mid-Tier Companies

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Why is IKEA cutting product prices? | In The Studio

Why is IKEA cutting product prices? | In The Studio