BFM's Value Proposition

Connect with BFM's working professional audience in the following advertising formats:

1.Spot ads/Commercials

Spot ads are typically 30 second commercials,though 40,45 or 60 second versions are possible.These ads can be produced in-house or by external creative agencies.Here’s a great example of BSN taking full advantage of the capabilities of the voice talent to convey their new fund:-

2.Live Reads

These are announcements by our presenters on your product or event,used by advertisers most frequently for time-sensitive offers.For example,Perdana Leadership Foundationused live reads to elicit registrations for their CEO forum:-

3.Infomercials

Infomercials are typically 45 or 60 second commercials that explains the attribute of a product to listeners.In this example,Nippon Paint educates listeners on how to use colours to make a small office appear bigger:-

4.Featurettes

These are excerpts that are taken from one or more interviews and weaved into a mini-feature,or featurette,that explains the gist of the whole story within 2 minutes.This one from Pemandu presents views of key stakeholders of vibrant cities:-