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财今 · 开门见商 · 8 Sept 2021 · 23 mins listen
大马的公共交通建设并不完善,民众出门主要以汽车代步为主。具有玩具厂家族背景的两位年轻人,为了打造更环保的汽车脚垫,运用玩具制造的技术创办了Trapo。疫情之下,汽车行业备受冲击,车载配件的厂家亦受影响。Trapo推出了系列产品,满足后疫情之下的市场痛点,并把握机会努力拓展线下门店。在各大企业忙着发展电商业务时,反其道而行的Trapo加速布局线下商店,其中蕴含何种缘由?
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