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财今 · 开门见商 · 26 Jul 2021 · 36 mins listen
数码领域出现了一种新的付费模式,叫订阅制度。订阅制度让用户每个月缴费后定时地享受到商品和服务。全球订阅市场规模非常庞大,预计在2023年将超5000亿美元。马来西亚的订阅平台SUBPLACE的创办人Mak在这一集的访谈中让我们了解订阅机制将如何影响未来的消费模式,以及卖家如何借着订阅制度留住消费者。
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