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财今 · 开门见商 · 30 Nov 2023 · 26 mins listen
石善文也被称为“烧肉哥”,曾在诺桑比亚大学研读市场管理硕士学位的他也说过要学以致用。他很早就发现短视频是未来趋势,并且成功地通过网络营销自己的人设,经营烧肉品牌。让更多人知道这个位于波德申的祖传烧肉,也在某一种程度上推动了当地的旅游业。我们邀请到了兴记烧肉的石善文与我们聊聊他继承家业,营销烧肉的故事。
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