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财今 · 开门见商 · 11 Sept 2023 · 24 mins listen
「美好的一天,开始了」这是 Cleén 这个精油品牌的标语。
在竞争同质化的精油市场,谁能够构建更强烈的品牌故事,谁就更能够脱颖而出。
今天我们请来 Cleén 市场部成员 Boey 来跟我们分享一二,如何透过品牌营销帮助 Cleén 争取消费者的芳心?
图片来源:Canva
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