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曾泠溨渔业以家族企业为本，疫情下进驻线下零售业

财今 · 开门见商 · 12 Jul 2021 · 06:00 am · 18 mins listen

曾泠溨先生在创立CLC Fishery前，家里已经是芙蓉的渔业大户。凭着他过去对于渔业的丰富经历，他在2003年创立CLC Fishery，并成功将其业务拓展到亚太地区各个市场。

正当CLC Fishery的生意如火如荼，新冠疫情却打乱了节奏。

由于CLC过往主要依赖供应海产给酒店、酒家、食肆等B2B生意。遥遥无期的行动管制无疑重重打击他们的生意。而CLC也只好转换模式，开始拓展B2C的零售生意。

究竟他们是如何借助家族企业的优势扩张事业？而当他们被迫转换生意模式时，他们又面对着怎么样的挑战？

Produced by:

张康祺 & 陈宏耀

Presented by:

王能杰 & 陈宏耀

Categories:

SME,Food

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