Kendall Jenner has recently been photographed reading a selection of alt-lit and indie books - and this has sent sales of those books skyrocketing. We look at the impact of celebrity culture today when it comes to reading.

Produced by: Sharmilla Ganesan

Presented by: Sharmilla Ganesan, Lim Sue Ann

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Tags:  The Bigger Picture,  The Daily Digest,  Kendall Jenner,  model,  social media influencer,  books,  reading,  Tonight I’m Someone Else,  Chelsea Hodson,  Amazon,  Marilyn Monroe,  Ulysses,  James Joyce,  James Dean,  Oprah’s Book Club,  Oprah Winfrey,  Emma Watson,  Toni Morrison,  W Magazine,  Ashleah Gonzales,  Consumer Goods/Services,  Internet, e-Business, e-commerce,  Media, Marketing, Advertising,  Retail, Fashion, Luxury Goods,  Entertainment,  Personal Development,  Culture, History, Heritage,  Health,  Movies, Entertainment, Events,  SME,  Markets,  Technology,  Tech,  Business Analysis,  Fashion,  Film,  Personal Development,  History,  People and Places,  Health Policy,  Diseases and Conditions,  Mental Health,  Healthy Living,  Fitness,  Medical Innovation and Technology,  Social Issues