The Daily Digest: Burberry's Blunder

the-bigger-picture · the-daily-digest · 15 Jan 2019 · 14 mins listen

Burberry became the latest fashion brand to come under fire for releasing a Lunar New Year ad campaign that is said to miss the mark culturally. We discuss the power of advertisements and whether modernisation and culture must always go head to head in the high-end fashion industry.

Produced by:

Tina Carmillia,Lim Sue Ann,Raghu Sharma

Presented by:

Tina Carmillia,Tee Shiao Eek,Sharmilla Ganesan

Categories:

SME,Markets,Business Analysis,Fashion,History,People and Places,Social Issues

Tags:

cultural advertisements, luxury fashion, marketing, consumer awareness, Chinese New Year, Daily Digest, Bigger Picture

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