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Sports Law #3 - Money in Olympics

Richard Wee, Sports Lawyer | Lesley Lim, Sports Lawyer

15-Aug-16 15:00

Sports Law #3 - Money in Olympics

Behind the glamour and glory of competing at the Olympics lies an inadequate financial infrastructure to support athletes. A majority of the 11,000 Olympians will count themselves lucky just for not being financially broke when the Games end. One interesting development on track and field is that athletes without sponsors, or who are prohibited by their sponsors from wearing a competing brand, will be covering up their shoes logo. Sports lawyers Richard Wee and Lesley Lim are here to talk about money in Olympics and the practice of ambush marketing.


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Tags:  live and learnseireswalstropsSports LawAmbush marketingathletes sponsorshipamateur athletesRio OlympicsincomebrandingsportslawseriesonllConsumer Goods/ServicesFinancial ServicesMedia, Marketing, AdvertisingRetail, Fashion, Luxury GoodsSports, EntertainmentPolitics, News, Current AffairsSports


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