The Politics of Polling

If you've been following this year's US elections, you've probably come across news pieces with the latest poll data on who's leading the race.
Public opinion polls or surveys are everywhere today and have become indispensable to finding out what people think and how they behave. But what makes a good poll and how accurately do they reflect the political views of a population? Joining us to discuss the politics of polling is Ibrahim Suffian, the director of Malaysia's first polling organisation, Merdeka Center.