About Us
Terms & Conditions
Privacy Policy
FAQ
Contact Us
Careers
Advertise
Download The App
Car Sticker
Community
Copyright © BFM Media Sdn Bhd (200601017962)
Play the Live Stream or select a Podcast to play
0:00
0:00
0:00
0:00
Play the Live Stream or select a Podcast to play
0:00
0:00
0:00
0:00
ADVERTISEMENT
the-bigger-picture · live-learn · 12 Mar 2013 · 03:00 pm · 34 mins listen
The Blue Ocean Strategy is the brainchild of W. Chan Kim and Renée Mauborgne. Published in 2005, the business strategy book took the world by storm with its radical fresh perspective on making a business successful.
Meera Sivasothy finds out more from business consultants Peter Tan and David Noon on the pros and cons of implementing this strategy.
Related Content
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT