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the-bigger-picture · live-learn · 12 Mar 2013 · 34 mins listen
The Blue Ocean Strategy is the brainchild of W. Chan Kim and Renée Mauborgne. Published in 2005, the business strategy book took the world by storm with its radical fresh perspective on making a business successful.
Meera Sivasothy finds out more from business consultants Peter Tan and David Noon on the pros and cons of implementing this strategy.
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