The Impact of Social Media on Charities and NGOs

These days, you can participate in almost anything with just a click of your mouse. Petitions, badges, declarations of intent, it can all be done without leaving one's home or even one's armchair. But how much impact does this level of participation actually impact the mechanics for social change, especially for NGOs and charities?

Brian Lariche, an NGO strategist talks to us about this as well as how NGOs can best use social media.