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The Bigger Picture · Health and Living · 21 Jan 2013 · 35 mins listen
In the first of the shows leading up to World Cancer Day, Dr. Saunthari Somasundram discusses how efficient cancer campaigns really are. How do you craft one that will really drive people towards taking action and getting that checkup or seeking more information?
She walks us through the logistics of coming up with a campaign, its pitfalls as well as shares details on the latest one from the National Cancer Society Malaysia.
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