BFM 89.9

Podcast  >  Night Shift  >  That Time Of Night  >  Benjamin Yong

Benjamin Yong

Benjamin Yong, The BIG Group

04-Jun-15 20:00

Benjamin Yong

Tonight, we were joined by the founder of the Bright Ideas Group, Benjamin Yong. Possibly the only man in Malaysia who holds the title ‘Chief Eating Officer’, Benjamin finds free time for us to talk about food, weddings and even cute plush toys on Instagram.


Humbly started his adventure by making carrot cakes and selling it off to friends and cafes all over. Admitted the ingredients costed about RM13 and managed to sell it off for RM60, it's clear this is a man where entrepreneurship is finely embedded in his veins even if you don’t consider his family line.

Even so, Benjamin would want to remind everyone that money is not his key reason but it is for the love of good food that is the main driver for all of his ventures. Benjamin has made food that has never been seen out of a hotel, served to the general public with affordable prices. Much lauded as the Ferran Adrià of Malaysia, Benjamin is the man you’d talk about when considering a place to eat!

For the record, Benjamin scored 7

This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.


Tags:  ttonbenjamin yongfoodfoodiecarrot cakebig groupbiglondoncookbookdessertebay

Play / Pause

Listen now : Beyond the Ballot Box (REPEAT)

Today’s Shows

6:00 AM

The 6AM Stretch

7:00 AM

World Market Watch

Vishnu Varathan, Head of Economics & Strategy, Mizuho Bank

7:15 AM

Morning Brief

7:30 AM

Morning Brief

Khoon Goh, Head of Asia Research, ANZ Bank

7:45 AM

Top Story

Professor Dr. Azmi Hassan, Political Analyst and Senior Fellow, Nusantara Academy for Strategic Research

8:00 AM

The Breakfast Grille

Mark J. Rozell, Dean, Schar School of Policy & Government, George Mason University

8:30 AM

Morning Brief

Nischal Ranjinath Muniandy, Senior Executive of Research, Institute for Democracy and Economic Affairs (IDEAS)

8:45 AM

Morning Brief

9:00 AM

Opening Bell [Repeat]

Vishnu Varathan, Head of Economics & Strategy, Mizuho Bank

9:15 AM

Opening Bell

9:35 AM

Ringgit & Sense

Kelvin Goh, Portfolio Manager, R3 Asset Management Pte Ltd

10:05 AM

Open For Business

Junaid Wahedna, Chairman & CEO of Wahed

11:00 AM

Tech Talk

Eli Serota, Director in Cybersecurity and Data Privacy Communications, FTI Consulting

12:00 PM

Enterprise Explores

Vincent Fong, Chief Editor, Fintech News Malaysia | Ravi Kittane, Partner, EY

1:00 PM

The Breakfast Grille Repeat

Mark J. Rozell, Dean, Schar School of Policy & Government, George Mason University

2:05 PM

Discovery Hour

By The Book: Children’s Book Club - The Magic Faraway Tree; Declan Goh

3:05 PM

Beyond the Ballot Box

Reflections on James C. Scott’s Views of Resistance, Capital and the State; Meredith Weiss, Professor of Political Science, University of Albany | Ooi Kok Hin, Political Sociologist

4:05 PM

Health & Living

The Right Medicine For The Right Person; Dr Rebecca Tay, Secretary, Precision Medicine & Scientific Wellness Association

5:00 PM

Top 5 at 5

6:00 PM

Talkback Thursday

8:00 PM

Beyond the Ballot Box (REPEAT)

9:00 PM

I Love KL

10:00 PM

Back To Back