Warner Bros Discovery Aims For Max Impact In SEA

Today is World Television Day, first commemorated in 1996 to signify the powerful influence of TV. Over the three decades since, the landscape for media consumption has changed, with streaming platforms and social media taking centre stage. It’s against this backdrop that media conglomerate Warner Brothers Discovery launched its new streaming platform Max in Southeast Asia on November 19. How will it build market share in a very competitive environment? We speak to James Gibbons, the President for Asia-Pacific at Warner Brothers Discovery to find out their strategy for Max and more.