Autodesk's Move Into the Customer Market

Autodesk is an American multinational corporation that focuses on 3D design software for use in the architecture, engineering, construction, manufacturing, media and entertainment industries. V.R Srivatsan, the managing director for Autodesk's Asean business, discusses the business proposition in Asean, the surrounding eco-system and its channel partners. He also discusses some challenges Autodesk faces, and its move to tap into the consumer market, with mobile applications Sketchbook and Pixlr-O-Matic.