Getting to a Ton by 2015 as a Cost-Light, Brand-Heavy Play

Tune Hotels GCEO Mark Lankester discusses:

- No. of hotels - hotels in pipeline;
- Occupancy rates - main regions;
- Domestic-non-domestic mix;
- Rollout challenges;
- Hotel management expertise - TripAdvisor Feedback - challenges;
- "If you screw up, you've got to own up" - "constantly online" - Facebook and Twitter - expectation and reputation management;
- Hotel management and ownership structure;
- Percentage business driven through AA-AAX brand;
- Ltd service - short hops - strategies;
- A& P - consumer product - management thinking
- Preferred mediums - approach;
- % of bookings from website;
- Exuberant marketing - whether kinks - sister company AirAsia - Australian Competition and Consumer Commission - investigation - hidden charges;
- Hating costs - love variable costs - KPIs - how shape management thinking;
- Prepaid-cash strategy - free cashflow levels;
- Usage of FCF typically;
- Growth outlook;
- AAX route cuts - whether hurt business;
- Shareholders - exit strategy.