Leo Burnett Malaysia Banks on Its People

Tan Kien Eng, CEO of Leo Burnett Group Malaysia & Singapore discusses:

-- the HumanKind philosophy at the heart of Leo Burnett Group

-- its numerous industry accolades

-- Yasmin Ahmad's legacy

-- The talent shortage in the industry

-- Its efforts to become the employer of choice

-- Creative brain drain to 'mature' advertising markets

-- The pressure for fresh creative ideas

-- If the industry has become too award-centric

-- How size matters in the avertising game