Seymour Powell: The Shape of Things to Come

Richard Seymour, the co-founder and director of design company SeymourPowell discusses:

-- what is good design and why is it so important

-- his work with Unilever as the Consultant Global Creative Director of Design for the Dove brand and designing for consumer products 

-- the design process at SeymourPowell

-- resistance from clients when he tries to break away from the norm

-- the cost constraints for designhis work with Nokia for the the L'Amour premium phones collection – designing technological products that seek to address a fashion market. He talks about how to find the balance between painstakingly slow product design and fickle fashion trends

-- the controversial Clipper in the Clouds aircruise video

-- the importance of design education in Britain's schools and universities

-- future trends in design

-- his work on the tv series Better by Design and if there has been a greater awareness since the series aired