Redberry Going For "Total Reach"

Redberry Group CEO Datuk Siew Ka Wei is on the Breakfast Grille.

Listen to the podcast for the expanded version, as he discusses:

-- his plans for the media division

-- the outdoor advertising business

-- the performance of the Malay Mail since its reincarnation on January 30th, 2012

-- editorial policy

-- coverage on GE

-- rationale of distributing one million copies of the Malay Mail on December 7th

-- balacing editorial content with the need to sell to advertisers

-- print as a sunset industry

-- outlook on adex

-- performance of Malaysian Reserve

-- rationale of buying internet radio Durian FM

-- challenges in running print media

-- PM's brother Datuk Johari Razak on board of Ancom