Six Countries, Seven Offices. One P&L

Publicis Malaysia CEO Dean Bramham discusses:

- “costdiving”;
- client challenges - play agencies off against each other - client management - expectations - switching agencies - whether this is the biggest challenge for ad agencies?;
- talent shortages;
- salaries and remuneration;
- rising wages - passing on to client;
- Creative - 'sweatshop';
- ‘Idea Vultures’;
- whether need for regulatory body - protect ideas and creativity - 4As;
- people skills;
- new business -- avenues;
- ASEAN - single P&L;
- Merging ASEAN offices - challenges;
- Disparate industry practices - ASEAN;
- Digital - challenges;
- Billings -- annually - rankings;
- Local knowledge - value of.