Phison Brings Its Talent Back Home

Pua Khein-Seng, Chairmain & CEO of Taiwanese manufacturer of controllers for NAND flash memory chips, Phison Electronics.

He discusses growing up in Sekichan, Selangor and his journey to becoming the CEO leading one of the leading players in the flash drive business in Taiwan. He also talks about the outlook for NAND flash prices, and if the market for memory cards and drives is already saturated. Phua gives us an update on setting up operations in Penang and why he chose to set up a branch of his business in Malaysia, instead of China.