Challenging Times for a Challenged Carmaker

Proton Edar CEO Hisham bin Othman discusses:

- Edar - EON - rationalisation - 401 million ringgit exercise; 

- No. of dealerships - service centres; - Financing restrictions -- BNM -- how affected performance; 

- Regaining No. 1 mantle; 

- Addressing issues of poor quality service, shoddy quality cars; 

- Branch Rationalisation - Openings - closures - metrics; 

- Brand equity - poor image - details; 

- Margins - thin - sales thin - service ctr; 

- Government promises to lower excise taxes on cars from Japan and Australia within 3 years - imlications; 

- Expected sales of Proton cars in 2013; 

- Expected servicing of Proton cars in 2013.