Jumpstarting a Billion-Dollar Premium-Grade Engine Oil Business

Petronas Base Oil (M) Sdn Bhd CEO Joe Rousmaniere provides details of and discusses:

- A short overview of Base Oils;
- Details of its complexity, plant locations, raw materials used, commercial applications;
- Details of its origins and the impact of its 2008 purchase of Selenia;
- Details of Group III Base oils;
- Comparison with other "Base" oils;
- How Asian producers compares with traditional Western producers in high-grade Group III Base oils;
- Petronas E'tro products: performance attributes and comparison to other Base III lubricants;
- Current production levels-comparison with other Asian producers-Utilisation rates;
- Demand levels?-Where demand coming from;
- Whether demand shortfall and its studies of bio- and petrochemical-based esters a alternatives;
- Explanation of these alternatives and their comparative attributes;
- Petronas Base Oil: global market share-Value of global market;
- Competition - local and foreign;
- Petronas Base Oil and its ability to take market share from Asia's major players, the "pantheon" of SL, Shell and Neste;
- New competition from the Gulf states and Shell;
- Biggest markets for Base Oil;
- Country markets: Brazil, Italy and China as big markets;
- Drivers for these markets-Challenges;
- China as a market-whether folly to rely on one country;
- Revenue - profit - margins;
- Capital needs?-add capacity;
- Contribution to Petronas group.