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morning-run · the-breakfast-grille · 4 May 2010 · 01:08 am · 22 mins listen
Penny Wong, Executive Director of metal fabricator Seremban Engineering Bhd, talks of the company's origins, how it came to be bought by listed light maker Sucess Transformer Bhd, the strategy it employed to go from a small player to a hundred-million-ringgit revenue company, how it secured its main clients, how most of its business is export oriented, and that most of its customers are operating in the palm oil industry.
She also talks about the company's expansion into oil and gas, waste treatment, food processing and the pharmaceutical industries. She also discusses the IPO exercise, including revenue and profit targets, orderbook size and pipeline, as well as the risks, such as rising steel costs and dependence on its two key customers.
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