Estée Lauder Leading The Way In Prestige Beauty

Estée Lauder Companies has 28 brands in its portfolio, including Bobbi Brown, Clinique, Estée Lauder, Jo Malone, La Mer, MAC Cosmetics, Origins. The made almost 10 billion dollars of revenue in the financial year 2012 and has a presence in over 150 countries. In Malaysia, it is the leader in the premium beauty segment, commanding 28% of market share.

Paul Slavin, Managing Director of Estée Lauder Malaysia, talks about the company's beauty philosophy and the founder's legacy.

He also discusses the many brands under Estée Lauder Companies and how each brand has its own unique positioning and strategy.

We also ask him about the growing male grooming market and how the industry managed to break through the social stigma attached to men's use of cosmetic products.

You can also watch the interview on video:  http://www.ustream.tv/recorded/27188579