How a Monster from Mamee Conquered the World -- and Malaysia too!

Datuk Pang Tee Chew, Managing Director of Mamee Double Decker Bhd, talks about how it went from a family owned business into a major exporter of snack food, venturing into new countries like Australia, Uganda, Armenia, Congo, Liberia and Guam -- and the secret of their success in these far-flung markets. He also talks about why they quit the China market, how it formulates ideas for new flavours and snacks, whether they have encountered any flak from using MSG as flavoring, A&P allocation, financials like its dividend policy, a discussion on raw material costs, subsidy restructuring, market outlook and growth drivers.