Despite a Massive 2012, Uncertainty, Undercutting Remain Challenges

Omnicom Media Group, MD Andreas Vogiatzakis 2013    - Gold award - Campaign Week - Agency of the Year - 2012;    - Basis for award - metrics;   - Biggest clients - outlook;   - Ad spend - ratios - issues;   - Industry challenges- - clients putting accounts up for pitch - 'ruthless price undercutting' - 'aggressive poaching' of staff;   - Strategy - keep the ship steady;   - Customer retention - update;   - New business - new or existing - balance / emphasis;   - 2013 spend - elections - imsight - strategy;   - Trends - Interactive TV - Digital - Mobile;   - Methodologies of measuring success - Nielsen ratings - ABC audits - issues.