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morning-run · the-breakfast-grille · 5 Apr 2012 · 08:00 am · 25 mins listen
Today on the Breakfast Grille, Naveen Tewari, Founder and CEO of InMobi Pte Ltd discusses:
-- InMobi is the largest independent mobile advertising network in the world. Founded in India in 2007 and has business set up in the Asia Pacific region, Africa, US, Europe, and Japan.
-- It is backed by some of the industry's highly regarded investors such as Kleiner Perkins Caufield & Byers, Sherpalo Ventures, SoftBank, and Mumbai Angels.
-- InMobi started as an SMS-based search platform -- previously known as mKhoj. In 2007, the company pivoted to a more scalable platform, mobile advertising. Naveen discusses the change in business model.
-- He also talks about what In Mobi plans to do with the 200 million dollar investment given by SoftBank in late Q3 last year
-- InMobi's expansion plans
-- Are there any plans to float the company on the stock exchange/takeover offers
-- How does InMobi deal with the competition from Apple's mobile ad business, as well as Google's, also a fast-growing crop of independents such as Mojiva and Millennial Media.
-- Naveen also talks about how InMobi addresses the concerns of privacy infringement within the mobile advertising industry.
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