Advocacy At The Heart Of The Body Shop

Datin Mina Cheah-Foong, founder of Rampai Niaga, the sole franchise holder for The Body Shop in Malaysia.

She shares with us her story of how she started out getting involved in The Body Shop and how businesses be both profit driven and socially conscientious. 

Datin Mina also discusses The Body Shop's recent rebranding efforts, tagged 'Beauty With Heart', and how the brand has managed to stay true to founder Anita Roddick's ethos.

She also speaks passionately about the worthy causes supported by The Body Shop Malaysia: it is actively involved in the issue of HIV/AIDS, championing of women’s rights and protection of the environment, among others.