Banking on 125 Years of History and Tradition, Mercedes Sees Sales Staying Strong

Mercedes Benz Malaysia CEO & President Roland Folger talks about:
His priorities for his stint in Malaysia;
His biggest challenges and the biggest drivers;
The reasons behind MB's highly extensive model range, which covers the entire gamut and also reports of 10 more new niche models in the next 1-2 years;
Philosophy behind having and maintaining such a wide range;
Malaysia sales leaders and reasons;
Q1's performance and the reasons behind being its best-ever three months
Demand outlook for rest of year, outlook for interest rates, sentiment, feedback from dealers;
Outlook for launches;
Market share outlook for 2011;
Brand proposition;
Its collaboration with DRB-Hicom, which does its assembly and;
The move into hybrid and efficient cars