The Challenges of Promoting Malaysian Exports in an Innovation and Brand-Hungry World

MATRADE CEO Dr. Wong Lai Sum discusses:

- Malaysia's top five export destination in 2011;
- Insight on intra-ASEAN trade in context of decoupling;
- Reports of her saying that export growth could slow in 2H;
- New export hubs;
- Malaysian exporters - innovations and R&D as percentage of revenue;
- Low-cost producers based in China - Vietnam - Cambodia;
- Natural gas shortages;
- Malaysia's place on the value chain;
- Gender: Being Chinese, and female;
- MATRADE's new - and Free - convention centre - Naza TTDI - connections;
- Operational budget - staff size.