Fluid Appeal: A Malaysian Brand Icon

Kenny Lim Seng Lee, Deputy GM of Spritzer Bhd, talks about the story of its beginnings -- how the company was founded -- how the name Spritzer come about, early challenges, branding strategies, how the brand is differentiated and market share.

He also discusses company financials, the fact that that Yee Lee Corp now has 32.5% of Spritzer, whether there is anything environmentally friendly about them, and the difference between RO - distilled - mineral - boiled.