Affordable and Good: A Housing Recipe for Malaysia

Hua Yang Bhd CEO Ho Wen Yan discusses:

- Positioning as an affordable developer - how and why;
- Geographical positioning 70 percent in Selangor - 25% in Johor - why;
- Average selling prices;
- Urban startegy of service apartments on top of retail podiums - rural strategy of townships - how and why;
- Malaysia's My First Home Scheme - challenges: loan servicing - potential default rate - whether quality suffers - defect liability period;
- Whether potential for sub-prime problem as in US;
- Bank Negara to impose lending rules that allowed loans to only be given on basis of net income;
- Competition in the affordable segment - SP Setia and Mah Sing;
- Global issues - possibility of a credit crunch;
- Reasons for undervaluation;
- Net margins - costs management;
- Views of E&O and Sunrise and SP Setia;
- Chairman as TS DS Ting Chew Peh.