In Smartphones, A Quietly Brlliant Approach

HTC Corporation President of South Asia Pacific Lennard Hoornik discusses:

- Expectations - achievements since leaving Sony Ericsson;
- Applying turnaround skills @ HTC;
- Telco - cut throat;
- “short-term difficulties” - new launches - issues;
- Profits warnings;
- Competition: Samsung - Apple;
- Marketing - Distribution - channel - deficiencies?
- Patent lawsuits - implications - commercial harm;
- HTC CEO Peter Chou - "breakthroughs in both the Chinese and Japanese markets that will help Asia overtake the US as HTC’s biggest market this year" - details;
- HTC - South Asia market share;
- Malaysia position - drivers;
- HTC: (seen as) very little gloss, glamour - “quietly brilliant” whether appropriate - given importance marketing;
- Positioning: low-to-medium end appears to have failed;
- Slow - Ice Cream sandwich: Google phones 12 months ahead - HTC appears always playing catch up;
- Jellybean: expected mid this year -- how long will HTC take before it rolls out a version;
- Samsung - family dispute - whether instructive;
- Whether allow - claw back market share.