The Peaks and Troughs of Global Toymaking

Harland Chun, Vice President & General Manager Asia Pacific of (US toymaker) Hasbro Inc., discusses:

- The full extent of the Hasbro business;
- Its marketing strategy in Asia-Pacific;
- How it is coping with the deluge of social media-based game companies like Zynga;
- Whether it regrets selling Hasbro Interactive;
- Jane Ritson-Parsons, the global brand leader for Monopoly, named by Fast Company as among "Top 100 Most Creative People in Business";
- How Hasbro's new motto of "Reinvent, reignite, reimagine" is manifested;
- The extent of its Asia bsuiness and footprint;
- Revenue outlook for the international segment;
- How much manufacturing is done out of the US;
- What drove this decision;
- How much of that in Asia;
- How it controls materials quality;
- Criticism that sice manufacturing is outsourced, child and migrant workers are used, paid minimum wage;
- Alleged widespread labor violations, unsafe working conditions, mandatory overtime, verbal abuse and sexual harassment;
- The need for independent auditors to monitor factories.