Federal Furniture Focuses on the Kitchen as the Heart of the Home

Federal Furniture Holdings Group Managing Director and Executive Director, Choy Wai Hin, discusses:

--  Federal Furniture Holdings' main businesses of manufacturing & export, interior fit-out, and retail

--  the shift in their manufacturing business model following stiff competition from China

--  their biggest export market and outlook considering the global slowdown

--  the problem of shortage of labour in the furniture manufacturing industry

--  if the government's efforts to resolve the shortage has been successful and the impact of the levy on foreign workers

--  its interior fit out division has done several mega projects like the Prime Minister's Residence, the Palace of Justice, the Melawati Palace in Putrajaya, the Alam Shah Palace in Klang

--  why this division didn't do as well as the other divisions in the business

--  new projects to ensure turnover for the interior fit out division

--  if stiff competition in this segment means scarificing margin yields to procure projects

--  how the company is returning to its roots as a furniture retailer with the brand new Kitchen Plus outlet

--  the concept of Kitchen Plus, the expected demand from growing affluence in the domestic market, and competition from other brands