Dego Ride Up And Running, But Will Bike-Hailing Take Off?

Bike-hailing has been in the news lately, with the government allowing them to operate for 6 months during a proof of concept period. Dego Ride started bike hailing back in late 2016 but was then banned shortly after.

Now with the POC the firm is back in business and has the chance to show the potential of bike-hailing, but with with huge players like Grab and potentially GoJek in the mix, can Dego really take off here?