Chery to World: "Here for the Long Term"

Chery Automobile Malaysia CEO Paul Ng discusses:

- Auto industry as a ‘strategic industry’ - - local partner - (BSA MAlaysia's) Tan Sri Cam Soh Thiam Hong - LTAT;
- Details on Chery’s history in Malaysia;
- Partners' value - insights car industry - expectations - exit plans - IPO;
- Current revenues - target production - outlook;
- Investments - capex spending - 250 million ringgit plant - whether to be spent in Malaysia or Indonesia;
- Political issues - APs - location (Pekan? Klang preferred) - the need for government support - LTAT's role;
- Appeal of Malaysia-Indonesia-Thailand as a combined 2.2m unit/yr market - what's at stake;
- Local market share - issues;
- Buyer apprehension over:
a. Quality
b. Residuals
c. Reliability
d. Image
e. Copycat stigma
- A&P efforts - strategy;
- Showrooms - sales and service centres - strategy;
- National Automotive Policy - AP dismantling - expectations;
- Intellectual property challenges.