For Carlsberg, 'Premiumisation' and More Brands is the Way Forward

Carlsberg Malaysia Managing Director Soren Ravn talks about the World Cup, price increases, market share, plans to add brands, details about its new Singapore unit, outlook for dividends and dividend policy, demand outlook amid a slowing economy, whether expectations of a rise in excise duty this year in Budget 2011, Carlsberg’s policy of rotating country heads and his own arrival in Malaysia.