Premiership Football, the Holy Grail for this Welsh Club

Cardiff City FC CEO Alan Whiteley discusses:

- Tan Sri Vincent Tan - new ownership - reception to Malaysian owners - attrition;
- Branding opportunities - Berjaya;
- Promotion to the Premiership - chances;
- Transfer budget;
- Players sought;
- Malaysian players - whether strong-armed to be brought into squad - Chairman TG - son Nicholas Chan - whether an issue;
- Financial situation - whether woes overcome;
- Reports of his alleged involvement in a fraud case involving mining sites in Wales - subsequent suspension from M&A Solicitors, the law firm he helped found;
- Other challenges: Cardiff City fans among most troublesome - Home Office statistics;
- Business of running a modern football club - huge salaries - managers facing the chop - bad results - how tough it is it as a business concern;
- Where the money is to be had - significance of a premiership spot;
- Youth academy - talent development - the Cardiff City approach;
- An insight into the Eurozone debt crisis from a Welsh standpoint;
- Welsh culture of owner - managed businesses selling out, rather than seeking the next growth level;
- Whether the London Stock Exchange has been too keen to come down and encourage Welsh businessmen to go onto Aim or a full listing, or even the Plus Market.