Massaging Perception in an Internet Era

Burson-Marsteller Asia-Pacific President & CEO Bob Pickard, discusses:

- The biggest changes in the Asia-Pacific communications landscape since his 2011 interview;
- Crisis communications - digital space - preparation levels;
- Common crises
- Management advisers - PR - operational improvement issues;
- Natural disasters - crisis communications;
- Lynas-type issues - preemptive fire-fighting;
- His experience in public affairs;
- Potential advice in Government-type issues - Erykah Badu - clothes that 'poke the eye' - cow's heads - etc;
- National Feedlot - culpability on clients' part;
- Global firm - racial - religious - cultural nuances;
- How crisis communications is evolving in a digital age.