The Positive Side of Spin Doctoring and Returning to Malaysia

Burson-Marsteller Bob Pickard President & CEO Asia Pacific talks about re-establishing itself in Malaysia, and its target industries.

He also talks about the PR industry and its challenges, efforts to legislate the industry and his views on how the industry should develop.

He then discusses the dark side of PR in the context of its work for governments and corporations that are in trouble with environmentalists, voters or shareholders.

He moves on to the opportunities in 10, 15 years time and how technology can be harnessed to add further value.