BSN: Balancing National Service With Business Sustainability

Bank Simpanan Nasional was borne of a 1974 Act of Parliament to fulfil the social objective of savings awareness amongst the public. Today, its duties include fulfilling the financial needs of the underserved, unserved and unbanked. BSN is also the sole distributor of government aide to the rakyat. Its CEO Jay Khairil talks to us about how it manages to balance its dual duty of serving the nation and ensuring it remains financially viable.