How Does The Perfume Industry Perform In A Lean Economy

Oud, Gaharu, Agarwood. We refer to them by different names, but they are all the same: the 'liquid gold' that comes from the Aquilaria tree species. While the fragrance industry can be a lucrative business to do, we explore this with Steve Watts, the Asia Pacific CEO of Asia Plantation Capital on how they do conduct their business. Other areas discussed in this interview include regulatory relationship, proprietary knowledge in maximising yield from the business, and also supply chain management and retailing.