Ambience Does the Trick for Starbucks

John Culver, Group President of China and Asia Pacific for Starbucks joins us on the Breakfast Grille to discuss:

- growth in APAC and China for the group

- the importance of the region for Starbucks

- regional consumption habits

- why Starbucks has succeeded in the region

- frequency of customer visits

- coffee farming in Yunan

- coffee retail prices

- product diversification

- loyalty cards