Make Your Own Fizz

Yonah Lloyd, President of SodaStream, joins us on the breakfast grille.

SodaStream started in 1903 in the UK and is now NASDAQ listed, acquired by Israeli company Soda-Club along with private equity fund, Fortissimo Capital Fund when Schweppes was spun off from Cadbury in 2007.

On June 6 reports emerged that PepsiCo had made an unsolicited approach to acquire SodaStream. We discuss:

- whether there was any truth in the PepsiCo rumour

- interest amongst the investor community in SodaStream

- their advertisement for the SuperBowl which was banned

- controversy helping their marketing campaign

- how the business has grown its revenue by over 33% per annum over the past five years

- SodaStream's popularity in the US and in Europe

- expansion into less developed nations

- the upfront cost of SodaStream versus buying a bottle of soda from the shops

- objections and petitions from Palestinian supporters due to SodaStream's one plant in the West Bank