California Über Alles

Sam Gellman, Head of Asia Expansion, Uber Technologies Inc, the car-booking app that counts Google and Jeff Bezos as investors, discussed the business and revenue model, how it started, ethos, Asia strategy, challenges and successes in the Asian cities where they have rolled out their service and its technology & algorithms as differentiators. He also discusses its dynamic pricing methodology and the legislative challenges it has faced around the world.