Darden Takes On Asia

Ray Bauer, the managing director of franchise operations Asia for Darden International comes on the Breakfast Grill to talk about the expansion of its portfolio of brands into Asia as the company sets to open its first restaurant in KL.

Best known in the US for its three main brands, Red Lobster, Olive Garden and Long Horn Steakhouse, the company is not as well known outside the States. We ask him whether Darden is late to the party compared to the other well known restaurants such as Friday's and Tony Romas, how it intends to be different and what does the sale of Red Lobster by its US parent affects its international expansion plans.